Wissenschaftliche Beiträge

Buch und Buchbeiträge

Engelen, A., Engelen, M., Craig, S. (2017)
Challenges in conducting international marketing research, in Handbook of Market Research, Hrsg: Homburg, C., Klarmann, M., Vomberg, A.

 online verfügbar bei SpringerLink

 

Engelen A., Engelen, M. Bachmann, J.-T. (2015)
Corporate Entrepreneurship - Unternehmerisches Management in etablierten Unternehmen, Springer-Gabler Verlag, Wiesbaden

Verkauf bei Amazon

 

Artikel in Fachzeitschriften (peer-reviewed)

Brettel, M., Engelen, A., Oswald, M. (2011)

What is the “Right” Market Orientation for New Entrepreneurial Ventures? - A Five-Country Study

Zeitschrift für Betriebswirtschaft (zfb), 2011(sh06), S. 83-109

 

Brettel, M., Oswald, M., Flatten, T. (2012)

Alignment of Market Orientation and Innovation as a Success Factor - A five-country study

Technology Analysis & Strategic Management, 24(2), S. 151-165

 

Chwallek, C., Engelen, A., Oswald, M., Brettel, M (2012)

Die Wirkung des Führungsverhaltens des Top-Managements auf die unternehmerische Orientierung - ein 5-Länder-Vergleich

Zeitschrift für betriebswirtschaftliche Forschung (zfbf), 64 (2), S. 138-165

 

Oswald, M./Brettel, M./Engelen, A. (2012)

How Departments’ Decision-Making Influence and Interdepartmental Dynamics relate to Two Facets of Strategic Market Orientation

Journal of Strategic Marketing, 20(6), S. 483-507

 

Beiträge bei Konferenzen

Academy of Marketing Science (AMS) World Marketing Congress, 2011, Reims

Oswald, M., Brettel, M.: A Five-Country Study on the Curvilinear Performance Consequences of Responsive and Proactive Market Orientation

Oswald, M., Brettel, M.: Alignment of Market Orientation and Innovation as a Success Factor - A five-country study

 

European Academy of Management (EURAM) Annual Conference, 2011, Tallin

Oswald, M.: What is the “Right” Market Orientation for Successful Radical and Incremental Innovation? A Five-Country StudyOswald, M., Brettel, M.: How Influential Should Each Department be to Foster Responsive and Proactive Market Orientation?

Oswald, M.: Cross-Cultural Examination of Antecedents of Proactive Market Orientation

 

Academy of Management (AoM) Annual Meeting, 2011, San Antonio.

Oswald, M.: Let the Customer Lead, Lead the Customer or Do Both? A Cross-Cultural Investigation of the Curvilinear and Combined Performance Consequences of Responsive and Proactive Market Orientation

Oswald, M., Brettel M.: How Departments’ Decision Influence shapes Responsive and Proactive Market Orientation

Oswald, M., Brettel, M.: Antecedents of Proactive Market Orientation - a five country study

 

American Marketing Association (AMA) Summer Marketing Educators' Conference, 2011, San Francisco

Oswald, M., Brettel M.: Who Should Influence Decisions? Investigation of Departments' Decision Influence on Responsive and Proactive Market Orientation

 

G-Forum - 15. Interdisziplinäre Jahreskonferenz zur Gründungsforschung, 2011, St. Gallen/Zürich, 

Oswald, M., Engelen, A., Brettel M., Chwallek, C.: Die Rolle des Top-Management Führungsstils zur Förderung der unternehmerischen Orientierung in etablierten Unternehmen: ein 5-Länder-Vergleich